EPISODE 1: Introduction

Welcome to Peru

Tourist on Taquile – Eduardo Cayo

Bienvenidos a Perú! 

You are about to embark on a comprehensive educational journey deep into the heart of Peru. This diverse and compact country packs a punch for the senses, from breathtaking scenery, rich culture, heritage and folklore, dazzling local crafts and markets, and mouth-watering flavors.
From towering Andean peaks to sunny beaches, sweeping deserts and verdant Amazonian jungles, Peru has a natural setting to please any traveler, whether they are avid trekkers or sand-seeking beach bums.

Be mesmerized by ancient sites like Machu Picchu and the Nazca Lines. Discover the depths of the Colca Canyon or the heights of Lake Titicaca and the natural diversity of the Manu National Park. Sink your teeth into the culinary delights that have made Peruvian tables famous throughout the globe. Rest your head at some of the world’s most exclusive and luxurious hotels and resorts. Explore Peru’s ancient mysticism and healing traditions, or indulge in more modern and cosmopolitan retail therapy.
Whatever your pleasure or passion, you are sure to find it in the cities, highlands, valleys, rivers, lakes and jungles of Peru.

Selling Peru

Plaza de Armas de Tacna - Juan Puelles

The answer to the question, “Why Peru?” is seemingly endless. But to help narrow it down, here are the 10 best reasons why Peru should be at the top of your list when pitching to clients.
1. Indigenous culture is alive and well
Modern Peruvians have close ties with their indigenous Incan pasts and have carefully preserved the local Quechua culture. Come face-to-face with Peru’s past both in the cities and countryside, where it is easy to interact with the locals who are friendly, inquisitive and hospitable. Peru also has a rich mystic tradition among its people, from Andean healers to Amazonian shamans.
Tap on the Agent Insight icon to briefly listen to another expert agent discuss how Peru is truly the trip of a lifetime.

2. The Natural Beauty
Peru is one of the most naturally diverse countries in the world, providing a backdrop for any type of vacation, be it a chic city, laid-back beach, rugged mountain trek, an adventure into the desert or a deep jungle exploration.
3. Historic sites and architecture
With a history that spans more than 6000 years, Peru is packed with historic architectural and archaeological sites. The most famous examples are the citadel of Machu Picchu, renowned for its well preserved Incan buildings, and nearby Cusco’s syncretism of Inca and Spanish architecture. But other spots to know are Caral, the oldest city in the Americas and the Nazca Lines.  Meanwhile, the historic center of Lima is considered a UNESCO World Heritage Site.
4. Cosmopolitan Cities
Chic hotels, high-end shopping and feverish nightlife make Peru’s cities as modern and vibrant as other renowned Latin American destinations. From the thriving capital of Lima to the city of Arequipa that sleeps in the shadow of three volcanoes, a visit to Peru is incomplete without savoring its take on the 21st century.

5. Gastronomy
Peru’s culinary scene has had the foodie scene buzzing in the last few years. From traditional, local food to gourmet haute fusion, Peru’s tables are turning the heads of international chefs and lovers of cuisine. Don’t leave Peru without a beautiful bowl of fresh ceviche, a hearty plate of lomo saltado and an ice cold, and potent, Pisco Sour.

Tap on the Slideshow icon to view some iconic images bringing Peru to life!

Selling Peru

View from the Citadel of Machu Picchu

6. Well-equipped for tourists
While Peru retains its natural and local authenticity, the country is well-equipped to handle tourism. International hotel brands, as well as well-established local boutiques, have a strong hold in the country. Local infrastructure is also well-maintained and easily accessed. And with direct flights from all across the Americas and Europe, accessing Peru is easier than ever.
7. Prime adventure destination
Trekkers, nature lovers and adrenaline junkies will find a reason to fall in love with Peru. Whether it’s trekking the Andes, sand-boarding Huacachina’s giant dunes, paragliding off the cliffs of Lima, rock climbing the Cordillera Blanca range or river running in the Amazon, you are sure to fulfill your need for thrill.

Before you continue, tap on the Agent Insight icon to hear from another agent quickly share what set’s Peru apart in her opinion.

8. Wildlife
Peru is home to 14 national parks, 15 national reserves and nine national sanctuaries, each teeming with a wide array of wildlife. Visit the Manu National Park, which is home to more than 1,000 species of birds, or the Huascaran National Park for glimpses of cougars, vicunas and Andean foxes, or dive into the Paracas National Reserve, a protected marine ecosystem home to Humboldt penguins, sea lions, dolphins and turtles.
9. Highly affordable
A trip to Peru will fill your memory bank, without depleting your financial one. While it is entirely possible to do Peru as high-end and luxuriously as any other five-star destination, budget travelers will delight in the low prices on food and accommodation, as well as public transportation that will take you from one end of the country to the other.
10. A paradise for souvenirs
To leave Peru without picking up a souvenir is near impossible, as its people pride themselves on their traditional artwork and handicrafts. Textiles are among the most famous you can find in Peru, be it a carpet, scarf or sweater, all hand-weaved with gorgeous patterns and colors. Other top finds are instruments, wood carvings, jewelry and paintings.

Tap on the Slideshow icon to view some more iconic images bringing Peru to life!

Peru of Today

San Isidro district - Fernando López

Peru may have made its way into our hearts with its ancient, indigenous past, but its vibrant, energetic and cosmopolitan present is what keeps it fresh in the hearts and on the minds of young and affluent travelers.

Tap on the Agent Insight icon to listen to one agents surpise at what she experienced on her first visit to Peru.
In Latin America’s cities, it’s all about the nightlife. Peru is no exception, where music and dancing have a hypnotic lock on locals. The capital city, Lima, is a city that never sleeps and is home to some of the country’s best all-night parties. The neighborhoods to know for the hottest party scenes are Miraflores and Barranco, where clubs stay packed well into the early morning hours.
Peru has become an epicenter of fusion cuisine, and is often heralded as the country that is blazing trails into the future of gastronomy. The country is home to mountains, jungles, beaches and desert, equipping it with a cornucopia of natural products with which local chefs can innovate and play. Lima has some of the country’s most chic and cosmopolitan restaurants, serving haute cuisine in addition to regional favorites.

In the highlands, Cusco and Arequipa, the Novoandina (New Andean) movement is in full swing.  This cuisine takes the basic elements of Peruvian cooking, like the potato, corn and spicy red aji chili peppers, and elevates them to haute levels. Amazonian cuisine has also been causing a revolution lately, with Amaz and Malabar restaurants as some of their top examples.
Local handicrafts and art abound in Peru, but the country is also no stranger to brand culture. Some of the chicest shops have made their way into the malls and shopping centers of Peru’s cities, like Carolina Herrera, Armani, Boss and other renowned brands.
Luxury abounds across Peru, with heavy hitters opening five-star accommodations all across the country. Belmond, one of the world’s best luxury brands, has five hotels in Peru alone. Rustic meets chic in more rural sections of the country, where travelers can find remote oases that blend the beauty of Peru’s natural environment with the five-star touches that all well-heeled travelers have come to expect. Other names to know are the Inkaterra Machu Picchu Pueblo Hotel, Hotel Paracas, a Luxury Collection Resort in Paracas, Titilaka at Lake Titicaca and the Tambo del Inka Resort & Spa in the Sacred Valley. 

You have reached the end of this section.

Please explore and enjoy the other sections of sales information to further reinforce your knowledge and confidence for selling Prom Peru. Benefit from visiting the Supplier Directory to discover a sampling of Hoteliers and Tour Operators to start matching clients preferences, and Sales Toolbox when presenting to clients.